This Privacy Policy for Livingetc.in is based on the terms and conditions established by The Malayala Manorama Company Ltd. By accessing or using the website, you agree to the collection and use of your information as described below.
1. Definitions
User: Any person who accesses or uses the Website without registering an account.
Registered User: Any person who accesses the Website after opening a registered user account.
Registered User Account: An account opened by a person providing required details to avail of services provided by the Website.
Personal Data: Information that identifies an individual, such as name, email address, and mobile number.
2. Information We Collect
We collect various types of information to provide and improve our services:
Registration Data: When you register, we may collect your name, email address, mobile number, age, gender, and occupation.
Usage Information: We collect data about your usage of the Website, including pages viewed and the URLs you visit before and after our site.
Technical Data: This includes your IP address and device information used to access our services.
Sensitive Personal Data: In certain instances, we may collect sensitive personal data with your explicit consent.
3. Cookies and Tracking Technologies
Livingetc.in uses cookies, pixel tags, and web beacons to enhance your experience.
Third-Party Analytics: We use tools like Google Analytics and Facebook Audience Network to analyze traffic and user behavior. These tools do not identify individual users but help us understand demographics and interests.
Personalized Advertising: Advertisements displayed on the Website may be personalized based on your usage patterns and personal data.
4. Purpose of Data Collection
Your data is used for the following purposes:
Service Delivery: To provide requested features, process payments (via gateways like Razorpay), and manage your account.
Personalization: To tailor content and advertisements to your interests.
Communication: To send administrative updates, promotional offers, or transactional messages.
Security and Compliance: To prevent fraud, protect the health and safety of staff, and comply with legal obligations or court orders.
5. Data Security and Storage
Security Measures: We take appropriate technical and organizational measures to safeguard your personal data against unauthorized access or disclosure.
Storage: Personal data is stored on secure servers, including those provided by Amazon Web Services (AWS).
Call Monitoring: For quality and training purposes, customer service calls may be recorded.
6. User Rights and Choices
As a user, you have several rights regarding your data:
Withdrawal of Consent: You may withdraw your consent for data collection at any time by sending an email to our Data Protection Officer.
Access and Correction: You can request access to your personal data or ask for corrections to ensure accuracy.
Erasure: You may request the deletion of your account and personal data through your account settings or by contacting the Data Protection Officer.
Opt-Out: You can manage your email preferences and opt-out of promotional communications through the “My Account” settings.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. If you choose to delete your account, we may still retain certain data to comply with legal obligations or resolve disputes.
8. Contact Information
For any requests regarding your data, including access, correction, or erasure, please contact our Data Protection Officer (or Grievance Officer) via email with your specific instructions.
9. Contact Details:
Name: Renjith N
Email: compliance@mm.co.in
Requirements: Your message must include your full name, address, nature of the grievance, and a statement that the information provided is true and complete.