Obeetee : A Legacy of Craftsmanship and Community

With a history spanning over a century, Obeetee is synonymous with the art of handmade carpets. Founded in 1920, the brand has earned global admiration for its exceptional rugs that are meticulously created by skilled artisans, honouring age-old techniques and marrying them with contemporary aesthetics.

Partnering with the NOW Awards by Livingetc marks a natural alignment for Obeetee, a brand that celebrates creativity and craftsmanship. “Architects and interior designers have truly shaped the design and decor industry, and we didn't want to miss the opportunity to recognise and celebrate their invaluable contributions,” shares Angelique Dhama, CEO of Obeetee. “Platforms like these are vital—they not only honour the artistry of today's talented creators but also encourage emerging architects and designers by spotlighting their remarkable work.”

Obeetee's legacy goes beyond its exquisite carpets. With over 25,000 artisans in its community, the brand sustains traditional craftsmanship while embracing innovation. Its commitment to sustainability and ethical practices sets it apart, with initiatives supporting education, women's empowerment, public health, and environmental conservation. Obeetee was also the first in its industry to receive the SA 8000:2001 certification for social accountability, further underscoring its dedication to positive impact.

“Through this association, Obeetee is proud to be part of a movement that celebrates vision, creativity, and inspiration,” adds Angelique “It brings us immense joy to sponsor the NOW Awards and to stand with a community that continues to elevate the art of home design.”